John Anstey, president and founder of Anstey Hodge Advertising Group, gave a lecture for Georgetown University’s Master’s of Science in Aging and Health Program this morning.
Anstey’s lecture was about how marketing automation and digital advertising are used to reach today’s seniors. Some topics of discussion included an overview of Search Engine Marketing (SEM), targeted social media advertising, remarketing and geo-fencing.
The class that Anstey addressed is titled “Senior Living Sales and Marketing,” and is used to provide instruction in the professional management of sales and marketing services in the senior living industry. Students in this course learn how to manage the development of an annual marketing budget, lead generation through referral development and advertising.
According to Andrew Carle, adjunct lecturer in the Aging and Health Program, marketing in senior living is a 90% private pay industry, and lead classification, categorization and management, and the application of industry standards for the ethical practice of sales and marketing is crucial to senior living environments.
