Achieving ongoing growth for a venerable Dallas community
Client since 2020 | Located in Dallas, TX
Presbyterian village north
Achieving ongoing growth for a venerable Dallas community
Following a highly successful campus expansion completed in 2023, major campus renovations and a whole new website helped the community reach Independent Living capacity in 2025, paving the way for a new expansion just now getting under way.
Tactics Used
Brand platform development | New website | Digital advertising (search + display) | Direct mail | Marketing automation | SEO
Presbyterian Village North is a cornerstone community for Forefront Living, one of our agency’s valued partners (we also work with Forefront corporate and sister community The Outlook at Windhaven).
Building on its 60+ year history, in 2023, we worked with the PVN team to launch and successfully sell out a large new $60M Independent Living expansion called The Hawthorne. Following that effort, PVN didn’t stop; it completed a major campus renovation project while we reimagined the community’s website, building an entirely new online presence as of 2024.
Key to our marketing efforts were lead-gen efforts led by highly effective digital advertising campaigns (search and display), smart marketing automation designed to nurture early-stage leads, selective use of traditional print media in the DFW market to reach both a broad audience (via Dallas Morning News) and more targeted audiences (Texas Jewish Post), and on- and off-site SEO efforts designed to maximize organic traffic flow to the website.
$60M
Sold out expansion
in 2023
Sold
full campus
in 2025
Built
buy-in
wait list
New
expansion launched
in 2025
All of these efforts resulted in steady sales growth that completely sold out the community in early 2025. With interest remaining high, we introduced a new high buy-in wait list (buy-ins ranging from $25-60K) in 2025. And in summer 2025, a new Independent Living expansion was unveiled that would continue PVN’s six-decade-long tradition of growing and improving always. That expansion campaign is currently under way.
