News - Page 2 of 17 - Anstey Hodge Advertising Group

Anstey Hodge Wins 4 AAF Awards

We are super excited to announce that we recently added 3 ADDY Awards to our service station shelves. Additionally, we were awarded a fourth award, an AAF Mosaic Award, for the first time in our company’s history. One of the American Advertising Federation’s top honors, Mosaic Awards honor companies and individuals who embody the Mosaic Principles—an action-oriented roadmap to create a more inclusive industry. Mosaic Award recipients display their commitment to diversity, equity, and inclusion through creative work, advocacy, and company-wide initiatives.

Here’s what we won:

Gold ADDY Award: Digital Publications
Epworth Villa Memory Care Informational Digital Booklet

Silver ADDY Award: Websites Consumer
The Farms at Bailey Station

Silver ADDY Award: Branded Content & Entertainment Non-Broadcast
Framatome Technical Training Center Video

AAF Mosaic Award
Hollins University Spring 2022 Magazine
Editorial Spread: “Immigration Is a Black Issue”

Happy Holidays from Anstey Hodge

This time of year, we think not only about the services we provide to our clients, but also how we can serve our community. This holiday season, we are proud to have “adopted” a family from the Roanoke Rescue Mission to buy Christmas presents for. Last week, our AH team gathered for a tour of the Rescue Mission, followed by a trip to Target and a gift-wrapping party to spread a little holiday cheer.

We would also like to take this opportunity to extend Happy Holiday wishes to all of our clients, friends, and family.

Anstey Hodge Wins 3 w3 Awards

Anstey Hodge recently won 3 awards for its digital creative work from the Academy of Interactive and Visual Arts, presenter of the w3 Awards. The w3 is the leading digital competition that honors outstanding websites, marketing, video, mobile, social, and podcasts created by some of the best digital content creators across the industry. Having just finished its seventeenth season, the w3 Awards received over 3,000 entries from Advertising Agencies, PR Firms, Digital Agencies, In-House Creative Professionals, Web Designers, and Graphic Designers.

Winning Entries:

Epworth Villa Life Plan Community, Experience Epworth Email Campaign: Gold Award
Kirby Pines LifeCare Retirement Community, Reengagement Email Campaign: Silver Award
Center for Rural Education at Virginia Tech, Website: Gold Award

Anstey Hodge Exhibits at LeadingAge 2022

The Anstey Hodge team is exhibiting at the 2022 LeadingAge Conference & Expo in Denver this week. Come by and visit John, Donna, Lance, and Annie at Booth 1224.

Anstey Hodge Team On the Move in Memphis

Recently, the Anstey Hodge team visited the Memphis area for some photo and video shoots for our clients, The Farms at Bailey Station and Kirby Pines.

The first visit was a two-day photo shoot for The Farms at Bailey Station to capture fresh new images and video of the recently opened LifeCare retirement community in Collierville, TN. We’ve been honored to have been a part of this $300 million project’s amazing journey from the very beginning—from blue-sky to this very moment and beyond.

Following the shoot at The Farms, the next visit was to Kirby Pines for a two-day video shoot to film a series of testimonials with actual Kirby Pines residents. A part of the “Why Kirby?” awareness campaign, these testimonials were created to enhance the community’s social media presence as well as to use in future marketing efforts.

Anstey Hodge is proud to be a longtime advertising and marketing partner with both The Farms at Bailey Station and Kirby Pines, both managed by Memphis-based Retirement Companies of America (RCA).

Scroll to see some behind-the scenes moments from our recent visits.

Photographer shoots food near outdoor grill

Anstey Hodge Launches New Website for Friendsview Retirement Community

We’re excited to announce the launch of a new website for our client, Friendsview, a Quaker-directed continuing care retirement community located in Newberg, Oregon. The website is part of a larger integrated campaign to promote its $124 Million expansion project. This major expansion, slated for completion in May 2023, will add new independent living apartments and cottage duplexes, as well as additional common areas and an updated health center.

Anstey Hodge Advertising Group is pleased to be the advertising and marketing partner for Friendsview retirement community. Since working with Friendsview in 2021, we have seen on-site goal conversion rates increase by nearly 70%.

Other development team members include Greystone, LRS Architects, Pence Construction Inc., and Mennonite Health Services Consulting.

The Outlook at Windhaven receives $197 Million Financing

We’re excited to announce our client, Dallas, TX-based Forefront Living, has received $197 million in bond financing for its brand-new senior living community, The Outlook at Windhaven, coming in 2024 to Plano, TX.

Working alongside our longtime lead development partner, Irving, TX-based Greystone, Anstey Hodge is thrilled to have had our marketing efforts play an instrumental role in helping The Outlook reach its goal of 70% in pre-sales in order to achieve bond financing.

Financing for The Outlook is being arranged by Chicago-based Ziegler, a privately held investment bank, capital markets and proprietary investments firm with offices located throughout the U.S. Ziegler specializes in the healthcare, senior living and education sectors, as well as general municipal and structured finance.

Additionally, in November 2020, Anstey Hodge helped Forefront Living reach its 70% pre-sales goal for another project—The Hawthorne, a new, high-end, multi-story apartment building, part of Forefront’s Presbyterian Village North senior living community in North Dallas. The project also included renovations to the community’s existing common areas. Its $77 million in bond financing was also arranged by Ziegler.

We’re very excited for Forefront Living as we watch The Outlook at Windhaven come to life.

Anstey Hodge Wins 8 Mature Media Awards

Anstey Hodge recently won 8 awards for its creative work for senior living communities from the Mature Market Resource Center, sponsor of the National Mature Media Awards. Now in its 31^st year, this prestigious competition recognizes the best marketing, communications, educational materials and programs for older adults nationwide. Some of this year’s winners include AARP, Mayo Clinic and Care.com. 

David Hodge, Chief Creative Officer of Anstey Hodge, served as one of the judges for the National Mature Media Awards competition this year. Of note, judges are not permitted to judge their own firms’ entries.

Below is a list of the winning entries: 

Marketing Communications

Experience Epworth Villa E-mail Series: Silver Award

Websites

The Outlook at Windhaven Microsite: Merit Award

Brochure

The Outlook at Windhaven Information Brochure: Silver Award

The Farms at Bailey Station, Signature Level Apartment Brochure: Silver Award

Direct Mail

Friendsview Expansion Events Direct Mail Campaign: Bronze Award

Advertising Campaign

The Farms at Bailey Station, “Plan Your Journey” Event Campaign: Bronze Award

Epworth Villa, “Don’t Just” Ad Series for The Oklahoman: Merit Award

Presbyterian Village North, “Key Campaign” for Dallas Morning News: Merit Award

The Farms at Bailey Station Holds Grand Opening

We are so excited to congratulate The Farms at Bailey Station in person on the Grand Opening of their brand-new senior living community, located in Collierville, Tennessee. We’ve been honored to have been a part of this $300-million project’s amazing journey from the very beginning—from blue-sky to this very moment and beyond.

Congratulations to the entire Farms at Bailey Station family on this momentous occasion. We can’t wait to see what’s next!

Revisit some of our favorite work and memories with The Farms in the gallery below.

Anstey Hodge Receives Gold ADDY Award

We’re thrilled to announce our Lynchburg office won a gold ADDY award for its “Framatome: Our People” video at the recent American Advertising Federation Roanoke ADDY Awards Gala. Specific kudos go out to Warren Wright for direction, videography, and editing, and to Clay Williams for copywriting. Since its inception in 2003, Anstey Hodge has received over 150 ADDY Awards from the AAF.