The Process

We get to know you. Before the first strategy is born, we listen. We observe. We ask questions. We learn about you, your goals, your needs, your community, your ideas, and your competition. 

We set clear goals. Only when we truly understand where you want to go and what success looks like do we consider creative, media, and technology strategies that will get us on the pathway to success. We’ll explore both tried-and-true strategies and innovative new ideas—our only benchmark is what works best. 

Creating synchronicity. Our plan is not just a set of tasks—each element is designed to work in coordination with everything else to achieve the overall goal. Digital or traditional advertising, your website, direct mail campaigns, marketing automation, SEO, event planning—it all moves to the same rhythm, ensuring that each effort amplifies the others to create a succinct, effective overall message to the market. 

Evaluate and refine. We are not a “set it and forget it” type of agency. With our decades of experience in the senior living industry, we understand just how competitive things are. We are constantly reviewing website and campaign performance and adjusting our work to improve effectiveness. This ongoing cycle of creating, launching, evaluating, and optimizing ensures your budget is put to work most effectively.