Our team is proud to share our work on the completely new website we created for Presbyterian Village North, a longstanding leader in senior living in Dallas, Texas. The new site is designed to reflect the beauty, camaraderie, and excitement you feel throughout the campus in an online digital format.
One of the primary goals was simplicity—presenting the PVN brand in a clear and concise way that is authentic and compelling, often letting photography do a lot of the heavy lifting.
“We are thrilled with the new website. Working with the Anstey Hodge team was easy, and they really put our vision into action. The new website truly reflects the beauty of the community and the vital information to help others understand what we have to offer,” said Heather Porch, Director of Sales and Marketing for PVN. “I’m thankful to AH and their guidance through this process. They turned what could be a daunting task into one that was fun and exciting with technology that made it easy to convey edits and changes.”
The site features all new photography throughout, as well as a new visual brand design that is lighter and cleaner, inspired as much by high-end tourism and hospitality as it is by traditional senior living branding.
“Clarity and simplicity, when done correctly, really do create a website that is easier on the eyes and delivers information in a much more effective way,” said Creative Team Lead Sarah Sprigings. “The updated color palette feels more lively and more sophisticated, and is just much more in line who PVN is and what the experience is like at the community.”
The site isn’t just a pretty online presence, however. Baked into the content throughout are multiple conversion drivers, contact forms, chat opportunities, and other lead-generation tools designed to engage visitors, offer helpful information, and feed the marketing funnel for years to come.
“PVN is a wildly successful community, and has been for many years, and we’re so happy to be a part of the team that is driving that success,” said Anstey Hodge Director of Accounts Donna Wardell. “We love working with the team at PVN and Forefront Living, and we’re excited to see the new site go live. It really does show all the community has to offer in a compelling way.”
Anstey Hodge is a long-time partner with Forefront Living, who manages Presbyterian Village North and other senior living communities in the DFW region. Visit PresVillageNorth.org to see the site for yourself.
Anstey Hodge launches an all-new website for Presbyterian Village North
