Brandon Oaks has been recognized with a silver award through the National Mature Media Awards in the category of advertising and marketing. The “Where I Live” campaign was created by Anstey Hodge.
The campaign was developed to focus on three or four residents and their lifestyle and interests within the community. Instead of saying “Brandon Oaks is Where I Live,” the word “Brandon Oaks” is replaced with one word that is the essence of each particular resident, for example “Wonderful is Where I Live, Active is Where I Live, Passion is Where I Live,” etc. The singular words are meaningful and were discovered during the individual interviews with selected residents. In addition, the words capture the qualities of Brandon Oaks and serves to promote the strengths and integrity of the senior living community.
