Category: News

Anstey Hodge is proud to announce a new marketing partnership with Episcopal Retirement Services (ERS), a respected leader in senior care serving over 3,000 older adults across Ohio, Kentucky, and Indiana.

Specialists in marketing senior living communities and services nationwide, Anstey Hodge will be focusing on innovative solutions that support Episcopal Retirement Services’ (ERS) goals. This includes a strong focus on digital campaign management and support for ERS’s continuing care retirement communities in Cincinnati and Louisville. 

“We’re excited about the new partnership and all the potential for success with Episcopal Retirement Services,” says John Anstey, president.

“We chose Anstey Hodge because of their strong industry knowledge and their strategic marketing experience serving senior adults, understanding their needs and where they are on their journey with a level of respect that ensures the right message reaches the right audience at the right time,” says Lauryn Moore, vice president of marketing and public relations. 

In addition to digital campaigns, Anstey Hodge is also supporting key initiatives within ERS’ Center for Memory Support and Inclusion (CMSI), which brings expert memory care knowledge and compassion into the broader community. This work focuses on enhancing awareness of CMSI’s resources, educational tools, and inclusive programs that foster dignity, connection, and joy for those living with dementia. Just as importantly, CMSI aims to empower care partners with meaningful support throughout their journey. By reducing stigma and deepening public understanding, these efforts help build more compassionate, dementia-inclusive communities where everyone can feel seen, supported, and valued.

Anstey Hodge is a full-service advertising agency that specializes in marketing senior living communities nationwide. Founded in 2003, Anstey Hodge has won more than 150 ADDY Awards from the American Advertising Federation. The agency is a recognized Google partner agency.  Since 1951, Episcopal Retirement Services has worked to enrich the lives of older adults in a person-centered, innovative, and spiritually-based way. The organization owns and operates three continuing care retirement communities—two in Cincinnati, Ohio, and one in Louisville, Kentucky—as well as more than 30 rent-subsidized Affordable Living communities. ERS also provides a range of home and community-based programs, including The Center for Memory Support and Inclusion, Living Well Senior Solutions, and Deupree Meals on Wheels, which delivers over 115,000 meals annually.

Last week our team volunteered with the Roanoke Rescue Mission’s Manna Food Pantry and provided large boxes of food to over 400 people. It was an incredibly rewarding experience to contribute to such an important cause, and we had a wonderful time meeting other volunteers and the families who were picking up food. With the holidays approaching, we left feeling inspired and grateful for the opportunity to give back!

To learn more about the Manna Food Pantry, visit rescuemission.net/manna-food-pantry/

Our team is proud to share our work on the completely new website we created for Presbyterian Village North, a longstanding leader in senior living in Dallas, Texas. The new site is designed to reflect the beauty, camaraderie, and excitement you feel throughout the campus in an online digital format.  
 
One of the primary goals was simplicity—presenting the PVN brand in a clear and concise way that is authentic and compelling, often letting photography do a lot of the heavy lifting.  
 
“We are thrilled with the new website. Working with the Anstey Hodge team was easy, and they really put our vision into action. The new website truly reflects the beauty of the community and the vital information to help others understand what we have to offer,” said Heather Porch, Director of Sales and Marketing for PVN. “I’m thankful to AH and their guidance through this process. They turned what could be a daunting task into one that was fun and exciting with technology that made it easy to convey edits and changes.” 
 
The site features all new photography throughout, as well as a new visual brand design that is lighter and cleaner, inspired as much by high-end tourism and hospitality as it is by traditional senior living branding.  
 
“Clarity and simplicity, when done correctly, really do create a website that is easier on the eyes and delivers information in a much more effective way,” said Creative Team Lead Sarah Sprigings. “The updated color palette feels more lively and more sophisticated, and is just much more in line who PVN is and what the experience is like at the community.”  
 
The site isn’t just a pretty online presence, however. Baked into the content throughout are multiple conversion drivers, contact forms, chat opportunities, and other lead-generation tools designed to engage visitors, offer helpful information, and feed the marketing funnel for years to come.  
 
“PVN is a wildly successful community, and has been for many years, and we’re so happy to be a part of the team that is driving that success,” said Anstey Hodge Director of Accounts Donna Wardell. “We love working with the team at PVN and Forefront Living, and we’re excited to see the new site go live. It really does show all the community has to offer in a compelling way.”  
 
Anstey Hodge is a long-time partner with Forefront Living, who manages Presbyterian Village North and other senior living communities in the DFW region. Visit PresVillageNorth.org to see the site for yourself. 

We’re excited to announce that Anstey Hodge recently won 12 National Mature Media Awards, sponsored by Mature Market Resource Center. These awards honor the nation’s best marketing, communications, educational materials, and programs designed and produced for older adults. With categories ranging from publications and websites to videos and social media campaigns, these awards highlight the innovation and excellence in addressing the unique needs and interests of the senior demographic.

David Hodge, Chief Creative Officer of Anstey Hodge, served as one of the judges for the National Mature Media Awards competition again in 2024. (Note: judges are not permitted to judge their own firms’ entries.)

Our Award-Winning Projects

While each of our twelve awards is special, they collectively represent the breadth and depth of our work. Our projects that won include: 

1. Canterbury Court’s Dementia Direct Mail Series
   Bronze in the Direct Mail category 
2. Canterbury Court’s Atlanta Jewish Times Campaign
   Bronze in the Marketing/Advertising Campaign category 
3. Epworth Villa’s Boot Scootin’ Boogie BBQ Direct Mail
   Bronze in the Direct Mail category 
4. The Farms at Bailey Station’s Summer Solstice Direct Mail
   Bronze in the Direct Mail category 
5. The Farms at Bailey Station’s Spring Buzz Campaign
   Silver in the Marketing/Communications category 
6. Friendsview’s Benefits of Lifecare Brochure
   Merit in the Brochure/Booklet category 
7. Legacy Pointe’s Mythbusters Direct Mail
   Silver in the Direct Mail category 
8. Legacy Pointe’s Marketing on the Move Direct Mail
   Bronze in the Direct Mail category 
9. Presbyterian Village North’s Taste of PVN Direct Mail
   Bronze in the Direct Mail category 
10. Presbyterian Village North’s Dallas Morning News Ad Series
    Silver in the Marketing/Advertising category 
11. Presbyterian Village North’s Morning Buzz Campaign
    Merit in the Marketing/Advertising Campaign category 
12. Rockwood at Whitworth’s August Brunches Direct Mail
    Merit in the Direct Mail category

“Winning these awards is a significant achievement that we’re incredibly proud of,” says David Hodge, chief creative officer. “It’s a testament to the quality of our work and our unwavering commitment to making a positive impact in the lives of older adults. “

We’re excited to build on this success and continue delivering exceptional content that resonates with seniors.  We extend our thanks to the National Mature Media Awards, our clients and senior audiences across the country. We’re looking forward to what’s next!

We recently launched a newly redesigned website for Legacy Pointe at UCF, a beautiful senior living community in sunny Florida! The revamped online presence reflects their commitment to providing exceptional service and resources to residents, families, and prospective community members.

“We’re thrilled with the look and feel of our new website and how it captures the spirit of our residents and community. This will help us to continue to grow going forward!” says David Kremer, Executive Director of Legacy Pointe.

For this vibrant and spirited community, Anstey Hodge recognized the need to enhance Legacy Pointe’s digital presence. The new website is designed to be more user-friendly, informative, and engaging, ensuring users have easy access to everything they need to know about Legacy Pointe at UCF.

“The expressive photos jump off the page, and the video testimonials are unique and engaging,” added Tracey Wenson, Vice President at Greystone Communities. “The Anstey Hodge team listened to our goals and provided a wonderful marketing asset that will help us achieve them.”

This new site features all-new photography, video, and design that reflects the elegant and welcoming feel of the community. Marketing features include multiple conversion drivers throughout the site to promote lead generation, robust blog content for SEO, a custom affordability calculator, an interactive community map featuring every apartment and villa floor plan, and a simplified overall structure that allows site visitors to find their desired content more easily than ever.

“We started the design process by expanding their color palette to include energetic and inviting colors that reflect the community and their location,” said Art Director Julianne Rainone Jacob. “The site has a heavy emphasis on bold, vibrant photography, seamlessly integrating with the new palette to capture the essence of Legacy Pointe at UCF. This thoughtful design approach ensures that visitors feel the community’s spirit and vitality from the moment they land on the homepage.”

Anstey Hodge is thrilled for Legacy Pointe’s continued success and looks forward to seeing the positive impact their new website will have on the community. Check it out at legacypointeatucf.com.

Our team had a fabulous time at last week’s ADDY awards and were honored to win 7 awards, including a Judge’s Choice award, 2 Gold, and 4 Silver ADDYs!

• Judges Choice Award & Gold ADDY for 20th Anniversary Party-in-a-Box
  More on this project: This piece was created with our distance clients in mind to celebrate our 20th anniversary last year. While we had a great time at our in-person party, we wanted to find a way to include them in our celebrations. Each box included party essentials like balloons and confetti, some Virginia-inspired items like Virginia Peanuts and a Virginia is for Lovers coozie, and our custom AH-goodies like our “Cheers to 20 Years” headband, an Anstey Hodge Lapel Pin, custom M&Ms in a mini champagne bottle, and our favorite: a mini Service Station box housing a custom Oreo cookie.

• Gold ADDY for Framatome Buried Pipe Mailer Box
• Silver ADDY for The Farms at Bailey Station Jordan River Direct Mails Series
• Silver ADDY for Junior Achievement of Southwest Virginia Business Hall of Fame Event Website
• Silver ADDY for 20th Anniversary Wall Mural (in partnership with our friends, Tandem Arts Collective)
• Silver ADDY for Friendsview Waffle Direct Mail

“I’ve said it many times, but its worth repeating – we have one of the best teams in the business,” said John Anstey, president of Anstey Hodge. “I’m proud of these awards, but I’m even more proud of our team and the creativity and dedication that they bring every day.”