Category: News

What’s New at Anstey Hodge?

Anstey Hodge has had a full and exciting first half of 2023 continuing to work with our awesome clients, welcoming new ones aboard, and overall having a wonderful year. We’ve also welcomed new team members and had several promotions. Our CEO, John Anstey, said it best: “2023 is shaping up to be a great year. We’ve added some talented people to our team, as well as some wonderful new clients. It’s a great way to ring in our 20th anniversary.” 

New Clients

We’re thrilled to announce we began partnerships with two new clients, Rockwood Senior Living in Spokane, WA and Legacy Pointe at UCF in Oviedo, FL. Our team’s been busy on location for photoshoots with Brandon Oaks in Roanoke, VA, Forefront Living in Dallas, TX and Foxdale Village in State College, PA.

New Clients, Rockwood Retirement and Legacy Point at UCF
Anstey Hodge touring new client construction and meeting new clients
Anstey Hodge crew exibiting at trade shows
The Anstey Hodge crew on the road
New Anstey Hodge employees beginning in 2023, Julianne Jacob, Julie Abernethy, and Landon Ward

New Faces

We’ve also welcomed three new hires to the AH team: Julianne Jacob as Art Director, Julie Abernethy as Account Manager, and Landon Ward has returned to AH as Senior Digital Strategist. 

New Titles

And our recent promotions include: 
Donna Wardell, Director of Client Services 
Patrick Carrell, Director of Interactive 
Jim Dudley, Director of Strategy 
Annie McCafferty, Account Manager 

Promotions with new job titles for Anstey Hodge employees in 2023 include Jim Dudley to Director of Strategy, Annie McCafferty to Account Manager, Donna Wardell to Director of Client Services, and Patrick Carrell to Director of Interactive.

New Pro Bono

Additionally, we’ve begun partnering pro bono with a local non-profit, a tradition we plan to continue moving forward. This year we’ve lent a hand to Junior Achievement of Southwest Virginia, a non-profit dedicated to the success of the youth in our community, to help produce marketing materials and a fresh website for their annual Business Hall of Fame. 

Anstey Hodge, Twentieth Anniversary, Since 2003

New Limited-Edition Logo

Last but not least, we’ve been busy planning our 20th anniversary celebration this fall. We’re gearing up for a busy few months ahead—stay tuned for some behind-the-scenes of it all! 

Anstey Hodge to Celebrate 20 Years in Business

This year Anstey Hodge celebrates 20 years of continued success. As we approach the second half of 2023, we begin our countdown to our official “birthday” (November 13) and have plenty of exciting things in store to celebrate. Stay tuned!  

Anstey Hodge Advertising Group is an award-winning, full-service advertising firm based in Roanoke, Virginia. Founded in 2003, our work has received hundreds of local, regional, and national accolades.  

Anstey Hodge Wins 4 AAF Awards

We are super excited to announce that we recently added 3 ADDY Awards to our service station shelves. Additionally, we were awarded a fourth award, an AAF Mosaic Award, for the first time in our company’s history. One of the American Advertising Federation’s top honors, Mosaic Awards honor companies and individuals who embody the Mosaic Principles—an action-oriented roadmap to create a more inclusive industry. Mosaic Award recipients display their commitment to diversity, equity, and inclusion through creative work, advocacy, and company-wide initiatives.

Here’s what we won:

Gold ADDY Award: Digital Publications 
Epworth Villa Memory Care Informational Digital Booklet

Silver ADDY Award: Websites Consumer 
The Farms at Bailey Station

Silver ADDY Award: Branded Content & Entertainment Non-Broadcast 
Framatome Technical Training Center Video

AAF Mosaic Award 
Hollins University Spring 2022 Magazine 
Editorial Spread: “Immigration Is a Black Issue” 

Happy Holidays from Anstey Hodge

This time of year, we think not only about the services we provide to our clients, but also how we can serve our community. This holiday season, we are proud to have “adopted” a family from the Roanoke Rescue Mission to buy Christmas presents for. Last week, our AH team gathered for a tour of the Rescue Mission, followed by a trip to Target and a gift-wrapping party to spread a little holiday cheer.

We would also like to take this opportunity to extend Happy Holiday wishes to all of our clients, friends, and family.

Anstey Hodge Wins 3 w3 Awards

Anstey Hodge recently won 3 awards for its digital creative work from the Academy of Interactive and Visual Arts, presenter of the w3 Awards. The w3 is the leading digital competition that honors outstanding websites, marketing, video, mobile, social, and podcasts created by some of the best digital content creators across the industry. Having just finished its seventeenth season, the w3 Awards received over 3,000 entries from Advertising Agencies, PR Firms, Digital Agencies, In-House Creative Professionals, Web Designers, and Graphic Designers.

Winning Entries:

Epworth Villa Life Plan Community, Experience Epworth Email Campaign: Gold Award
Kirby Pines LifeCare Retirement Community, Reengagement Email Campaign: Silver Award
Center for Rural Education at Virginia Tech, Website: Gold Award

Anstey Hodge Team On the Move in Memphis

Recently, the Anstey Hodge team visited the Memphis area for some photo and video shoots for our clients, The Farms at Bailey Station and Kirby Pines. 

The first visit was a two-day photo shoot for The Farms at Bailey Station to capture fresh new images and video of the recently opened LifeCare retirement community in Collierville, TN. We’ve been honored to have been a part of this $300 million project’s amazing journey from the very beginning—from blue-sky to this very moment and beyond.  

Following the shoot at The Farms, the next visit was to Kirby Pines for a two-day video shoot to film a series of testimonials with actual Kirby Pines residents. A part of the “Why Kirby?” awareness campaign, these testimonials were created to enhance the community’s social media presence as well as to use in future marketing efforts. 

Anstey Hodge is proud to be a longtime advertising and marketing partner with both The Farms at Bailey Station and Kirby Pines, both managed by Memphis-based Retirement Companies of America (RCA). 

Scroll to see some behind-the scenes moments from our recent visits. 

A senior woman sits in a swinging bench
Photographer shoots food near outdoor grill
Photographer shoots golf cart passing through neighborhood
Pergola looking out over a lake fountain
An interview is conducted inside an apartment home
A videographer's viewfinder with a senior couple on the screen

Anstey Hodge Launches New Website for Friendsview Retirement Community

We’re excited to announce the launch of a new website for our client, Friendsview, a Quaker-directed continuing care retirement community located in Newberg, Oregon. The website is part of a larger integrated campaign to promote its $124 Million expansion project. This major expansion, slated for completion in May 2023, will add new independent living apartments and cottage duplexes, as well as additional common areas and an updated health center.

Anstey Hodge Advertising Group is pleased to be the advertising and marketing partner for Friendsview retirement community. Since working with Friendsview in 2021, we have seen on-site goal conversion rates increase by nearly 70%.  

Other development team members include Greystone, LRS Architects, Pence Construction Inc., and Mennonite Health Services Consulting.

The Outlook at Windhaven receives $197 Million Financing 

We’re excited to announce our client, Dallas, TX-based Forefront Living, has received $197 million in bond financing for its brand-new senior living community, The Outlook at Windhaven, coming in 2024 to Plano, TX.  

Working alongside our longtime lead development partner, Irving, TX-based Greystone, Anstey Hodge is thrilled to have had our marketing efforts play an instrumental role in helping The Outlook reach its goal of 70% in pre-sales in order to achieve bond financing.  

Financing for The Outlook is being arranged by Chicago-based Ziegler, a privately held investment bank, capital markets and proprietary investments firm with offices located throughout the U.S. Ziegler specializes in the healthcare, senior living and education sectors, as well as general municipal and structured finance. 

Additionally, in November 2020, Anstey Hodge helped Forefront Living reach its 70% pre-sales goal for another project—The Hawthorne, a new, high-end, multi-story apartment building, part of Forefront’s Presbyterian Village North senior living community in North Dallas. The project also included renovations to the community’s existing common areas. Its $77 million in bond financing was also arranged by Ziegler. 

We’re very excited for Forefront Living as we watch The Outlook at Windhaven come to life. 

Anstey Hodge Wins 8 Mature Media Awards 

Anstey Hodge recently won 8 awards for its creative work for senior living communities from the Mature Market Resource Center, sponsor of the National Mature Media Awards. Now in its 31st year, this prestigious competition recognizes the best marketing, communications, educational materials and programs for older adults nationwide. Some of this year’s winners include AARP, Mayo Clinic and Care.com.  

Experience Epworth Villa E-Mail Series
Outlook at Windhaven Microsite
Outlook at Windhaven Informational Brochure
The Farms at Bailey Station Signature Level Apartment Brochure
Friendsview Expansion Direct Mail Campaign
The Farms at Bailey Station "Plan your Journey" Event Campaign
Epowrth Villa "Don't Just" Ad Series
Presbyterian Village North "Key Campaign"

David Hodge, Chief Creative Officer of Anstey Hodge, served as one of the judges for the National Mature Media Awards competition this year. Of note, judges are not permitted to judge their own firms’ entries. 

Below is a list of the winning entries:  

Marketing Communications 

Experience Epworth Villa E-mail Series: Silver Award 

Websites 

The Outlook at Windhaven Microsite: Merit Award 

Brochure 

The Outlook at Windhaven Information Brochure: Silver Award 

The Farms at Bailey Station, Signature Level Apartment Brochure: Silver Award 

Direct Mail 

Friendsview Expansion Events Direct Mail Campaign: Bronze Award 

Advertising Campaign 

The Farms at Bailey Station, “Plan Your Journey” Event Campaign: Bronze Award 

Epworth Villa, “Don’t Just” Ad Series for The Oklahoman: Merit Award 

Presbyterian Village North, “Key Campaign” for Dallas Morning News: Merit Award