Digital
5 Ways We Help Connect Clients and Customers.
Our clients’ needs evolve—so do our digital tools and approaches. We connect with the right partners and identify the best tools in the business to ensure your brand’s content connects with the right people, in the most effective and engaging way. Here’s what makes our digital team stand apart:
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1WE’RE A GOOGLE PARTNER.
That means our agency has multiple employees who are certified in Google Ads, continuously meet Google’s performance standards, and participate in ongoing training. Most importantly, it means we have regular meetings with Google to review your ad account and ensure your organization is getting the most effective digital advertising. Additionally, we work as a Microsoft Advertising Partner, too.
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2WE’RE DATA
DRIVEN.We track, measure, and analyze everything—click-throughs, open rates, conversions, unique reach and much more. Data is at the heart of what we do.
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3WE BELIEVE IN THE POWER OF SEARCH.
One of the crucial facets to modern-day marketing strategies is to “be there” when the potential user or consumer is doing their research. We use tried and tested efforts to ensure your message has the best chance of being found, right when someone needs it.
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4WE MAKE SOCIAL MEDIA WORK.
With new social platforms launching regularly, it’s crucial to stay in the loop on the next popular medium and its potential uses for your team. We take the guesswork out of social media strategies, content calendars, and the inevitable updates that come with third-party platforms.
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5WE EMBRACE MARKETING AUTOMATION.
We have tools to reinforce your sales team and make their jobs a little easier. Solutions like email drip campaigns for high-interest customers can take the work out of routine sales follow-ups.
Meet Your Audience Where They Are
Generating Leads
We’ll work with your sales team to define clear goals to measure success and tailor a suite of techniques that combine our expertise with yours to connect with customers. Over time, the process gets refined as new data is received and applied, so you get the most out of your marketing budget.
Using Web Metrics
As we collect data about your website traffic, we’ll send you regular, human-readable reports and make suggestions as we notice trends. We allow this information to influence our suggestions about next steps alongside a marketplace that stays in flux.
Finding Your Audience
Knowing your customers is key, and through the data we collect, we are able to advertise directly to the people with whom you want to make a connection–combining creative messaging through paid advertising across a wide array of networks and platforms to find your customers where they are.
Want to Learn More?
If you’re interested to learn more about digital at Anstey Hodge, we hope you’ll reach out to us.
