News

Virginia Governor Appoints John Anstey to University of Mary Washington Board of Visitors

The Virginia Governor’s Office announced last week the appointment of Anstey Hodge CEO and President John Anstey to the University of Mary Washington Board of Visitors. John will serve a four-year term as a member of the University’s governing board.

John is a 1993 Who’s Who graduate of Mary Washington, where he earned a bachelor’s degree in English. He served as founding chair of UMW’s College of Arts and Sciences Advisory Board and received the 2017 Distinguished Alumnus Award.

The University of Mary Washington is a premier, selective public liberal arts and sciences university in Virginia, highly respected for its commitment to academic excellence, strong undergraduate liberal arts and sciences program, and dedication to life-long learning. The university, with a total enrollment of about 4,000, features colleges of business, education and arts and sciences, and three campuses, including a residential campus in Fredericksburg, Va., a second one in nearby Stafford and a third in Dahlgren, Va., which serves as a center of development of educational and research partnerships between the Navy, higher education institutions and the region’s employers.

To read more about John’s appointment, read Governor Appoints Three New Members to UMW Board of Visitors on umw.edu.

What’s New at Anstey Hodge?

Anstey Hodge has had a full and exciting first half of 2023 continuing to work with our awesome clients, welcoming new ones aboard, and overall having a wonderful year. We’ve also welcomed new team members and had several promotions. Our CEO, John Anstey, said it best: “2023 is shaping up to be a great year. We’ve added some talented people to our team, as well as some wonderful new clients. It’s a great way to ring in our 20th anniversary.” 

New Clients

We’re thrilled to announce we began partnerships with two new clients, Rockwood Senior Living in Spokane, WA and Legacy Pointe at UCF in Oviedo, FL. Our team’s been busy on location for photoshoots with Brandon Oaks in Roanoke, VA, Forefront Living in Dallas, TX and Foxdale Village in State College, PA.

New Clients, Rockwood Retirement and Legacy Point at UCF
Anstey Hodge touring new client construction and meeting new clients
Anstey Hodge crew exibiting at trade shows
The Anstey Hodge crew on the road
New Anstey Hodge employees beginning in 2023, Julianne Jacob, Julie Abernethy, and Landon Ward

New Faces

We’ve also welcomed three new hires to the AH team: Julianne Jacob as Art Director, Julie Abernethy as Account Manager, and Landon Ward has returned to AH as Senior Digital Strategist

New Titles

And our recent promotions include: 
Donna Wardell, Director of Client Services 
Patrick Carrell, Director of Interactive 
Jim Dudley, Director of Strategy 
Annie McCafferty, Account Manager 

Promotions with new job titles for Anstey Hodge employees in 2023 include Jim Dudley to Director of Strategy, Annie McCafferty to Account Manager, Donna Wardell to Director of Client Services, and Patrick Carrell to Director of Interactive.

New Pro Bono

Additionally, we’ve begun partnering pro bono with a local non-profit, a tradition we plan to continue moving forward. This year we’ve lent a hand to Junior Achievement of Southwest Virginia, a non-profit dedicated to the success of the youth in our community, to help produce marketing materials and a fresh website for their annual Business Hall of Fame. 

Anstey Hodge, Twentieth Anniversary, Since 2003

New Limited-Edition Logo

Last but not least, we’ve been busy planning our 20th anniversary celebration this fall. We’re gearing up for a busy few months ahead—stay tuned for some behind-the-scenes of it all! 

Anstey Hodge to Celebrate 20 Years in Business

This year Anstey Hodge celebrates 20 years of continued success. As we approach the second half of 2023, we begin our countdown to our official “birthday” (November 13) and have plenty of exciting things in store to celebrate. Stay tuned!  

Anstey Hodge Advertising Group is an award-winning, full-service advertising firm based in Roanoke, Virginia. Founded in 2003, our work has received hundreds of local, regional, and national accolades.  

Anstey Hodge Wins 4 AAF Awards

We are super excited to announce that we recently added 3 ADDY Awards to our service station shelves. Additionally, we were awarded a fourth award, an AAF Mosaic Award, for the first time in our company’s history. One of the American Advertising Federation’s top honors, Mosaic Awards honor companies and individuals who embody the Mosaic Principles—an action-oriented roadmap to create a more inclusive industry. Mosaic Award recipients display their commitment to diversity, equity, and inclusion through creative work, advocacy, and company-wide initiatives.

Here’s what we won:

Gold ADDY Award: Digital Publications 
Epworth Villa Memory Care Informational Digital Booklet

Silver ADDY Award: Websites Consumer 
The Farms at Bailey Station

Silver ADDY Award: Branded Content & Entertainment Non-Broadcast 
Framatome Technical Training Center Video

AAF Mosaic Award 
Hollins University Spring 2022 Magazine 
Editorial Spread: “Immigration Is a Black Issue” 

Happy Holidays from Anstey Hodge

This time of year, we think not only about the services we provide to our clients, but also how we can serve our community. This holiday season, we are proud to have “adopted” a family from the Roanoke Rescue Mission to buy Christmas presents for. Last week, our AH team gathered for a tour of the Rescue Mission, followed by a trip to Target and a gift-wrapping party to spread a little holiday cheer.

We would also like to take this opportunity to extend Happy Holiday wishes to all of our clients, friends, and family.

Anstey Hodge Wins 3 w3 Awards

Anstey Hodge recently won 3 awards for its digital creative work from the Academy of Interactive and Visual Arts, presenter of the w3 Awards. The w3 is the leading digital competition that honors outstanding websites, marketing, video, mobile, social, and podcasts created by some of the best digital content creators across the industry. Having just finished its seventeenth season, the w3 Awards received over 3,000 entries from Advertising Agencies, PR Firms, Digital Agencies, In-House Creative Professionals, Web Designers, and Graphic Designers.

Winning Entries:

Epworth Villa Life Plan Community, Experience Epworth Email Campaign: Gold Award
Kirby Pines LifeCare Retirement Community, Reengagement Email Campaign: Silver Award
Center for Rural Education at Virginia Tech, Website: Gold Award

Anstey Hodge Team On the Move in Memphis

Recently, the Anstey Hodge team visited the Memphis area for some photo and video shoots for our clients, The Farms at Bailey Station and Kirby Pines. 

The first visit was a two-day photo shoot for The Farms at Bailey Station to capture fresh new images and video of the recently opened LifeCare retirement community in Collierville, TN. We’ve been honored to have been a part of this $300 million project’s amazing journey from the very beginning—from blue-sky to this very moment and beyond.  

Following the shoot at The Farms, the next visit was to Kirby Pines for a two-day video shoot to film a series of testimonials with actual Kirby Pines residents. A part of the “Why Kirby?” awareness campaign, these testimonials were created to enhance the community’s social media presence as well as to use in future marketing efforts. 

Anstey Hodge is proud to be a longtime advertising and marketing partner with both The Farms at Bailey Station and Kirby Pines, both managed by Memphis-based Retirement Companies of America (RCA). 

Scroll to see some behind-the scenes moments from our recent visits. 

Anstey Hodge Launches New Website for Friendsview Retirement Community

We’re excited to announce the launch of a new website for our client, Friendsview, a Quaker-directed continuing care retirement community located in Newberg, Oregon. The website is part of a larger integrated campaign to promote its $124 Million expansion project. This major expansion, slated for completion in May 2023, will add new independent living apartments and cottage duplexes, as well as additional common areas and an updated health center.

Anstey Hodge Advertising Group is pleased to be the advertising and marketing partner for Friendsview retirement community. Since working with Friendsview in 2021, we have seen on-site goal conversion rates increase by nearly 70%.  

Other development team members include Greystone, LRS Architects, Pence Construction Inc., and Mennonite Health Services Consulting.

The Outlook at Windhaven receives $197 Million Financing 

We’re excited to announce our client, Dallas, TX-based Forefront Living, has received $197 million in bond financing for its brand-new senior living community, The Outlook at Windhaven, coming in 2024 to Plano, TX.  

Working alongside our longtime lead development partner, Irving, TX-based Greystone, Anstey Hodge is thrilled to have had our marketing efforts play an instrumental role in helping The Outlook reach its goal of 70% in pre-sales in order to achieve bond financing.  

Financing for The Outlook is being arranged by Chicago-based Ziegler, a privately held investment bank, capital markets and proprietary investments firm with offices located throughout the U.S. Ziegler specializes in the healthcare, senior living and education sectors, as well as general municipal and structured finance. 

Additionally, in November 2020, Anstey Hodge helped Forefront Living reach its 70% pre-sales goal for another project—The Hawthorne, a new, high-end, multi-story apartment building, part of Forefront’s Presbyterian Village North senior living community in North Dallas. The project also included renovations to the community’s existing common areas. Its $77 million in bond financing was also arranged by Ziegler. 

We’re very excited for Forefront Living as we watch The Outlook at Windhaven come to life.