A QUICK RAMP-UP FOR THIS NEW $200M COMMUNITY LEADS TO SOLD-OUT MARKETING EVENTS.
The Farms at Bailey Station, to be located in Collierville, Tennessee, is part of Retirement Companies of America (RCA).
It has a sister community, Kirby Pines, located in Memphis. RCA purchased the property for The Farms eight years ago and attempted to market the community by themselves for over four years without making significant progress. Greystone and Anstey Hodge were engaged for sales and marketing. The community reached its goal of being at 70% pre-sales by spring 2018.
Return on Investment
- Initial inquiry survey resulted in 442 responses, a 2.2% response rate
- Our bi-monthly LifeCare events not only had strong attendance but routinely generated quality leads
- Our personality event, Linda Evans, sold out in five days and generated 123 new leads
- From January to March 2018, generated 718 leads
- Targeted Facebook campaign reached 18,144 age- and income-qualified prospects in 90 days and produced 68 cost-effective leads
- Our Google search campaign reached 81% of seniors searching for senior living in our target area
- In 90 days, we received 142 qualified leads from our Google campaign
123 NEW LEADS IN 9 DAYS
SOLD OUT EVENT IN 5 DAYS, WHICH RESULTED IN 3 SALES
“Anstey Hodge’s technologically sophisticated approach is providing us with qualified leads and a full pipeline.”
Michelle Vincent, VP, The Farms at Bailey Station
