$60 MILLION APARTMENT EXPANSION MOVES AHEAD
Just as the COVID-19 pandemic began in March 2020, Anstey Hodge was hired to help market a high-end apartment expansion in Dallas at Presbyterian Village North.
The 97-unit apartment expansion, called The Hawthorne, had stalled despite efforts from another advertising firm.
We ramped up quickly and adapted our traditional marketing tactics to work within new frameworks for everyone’s safety. We developed a new approach for marketing The Hawthorne, which included virtual events, virtual appointments with marketing counselors and a host of new tactics that we had not tried before.
This was layered with a solid, targeted digital campaign on Google, Facebook, and Bing. We also leveraged a zoned print advertising campaign and a zoned TV advertising campaign immediately around the community to bring in the needed leads.
Our efforts proved effective.
The project jumped from 41% pre-sold in April to 75% pre-sold in December, as a result of 27 new sales. We held a groundbreaking (virtually, of course) on December 1, 2020.
All while maintaining 92% occupancy throughout Presbyterian Village North.
OUR INTEGRATED STRATEGIC APPROACH
- 73 net deposits, or 75% reserved
- 406 initial appointments have been conducted, an 18% conversion ratio
539 LEADS GENERATED
APRIL 2020 – DECEMBER 2020
